What started out as one restaurant on the east side of Ninth Avenue, between 45th and 46th streets, has now spread to four storefronts, all within 50 feet of each other.
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"It's a good location," said Ann Someoon, manager of Yum Yum Too, which was actually the restaurant's fourth outlet to open. "There are residents. It's near Times Square and there is heavy foot traffic."
Cole Burden, an actor and nearby resident, is a frequent visitor of all three locations. He said that despite the high supply of Yum Yum Thai, all Yum Yums appear to do a brisk trade.
"It's kind of strange, isn't it?" he said. "It's like people can't get enough of Yum Yum Bangkok."
The first location — technically the downtown restaurant, but only by a few feet — opened its doors in 1998. Someoon said when the landlord offered more space to the owner, Mr. Don, he expanded to include a another storefront. Those two Yum Yums are served by a common kitchen and connect through a small corridor.
Serving more traditional Thai cuisine, Yum Yum 3 opened in 2005 and is separated from the first two storefronts by an Italian restaurant and a bar.
As the demand for Thai continued, Yum Yum Too opened last year around the corner on West 46th Street. It serves Thai and east Asian fusion. Reflecting Yum Yum Too's slightly more uptown location, it has an elegant feel, decked out with white tablecloths and shiny silverware.
Hours of Operation
Lunch: Monday - Friday: 12:00pm - 4:00pm
Dinner: Monday - Thursday: 4:00pm - 11:15pm,
Friday: 4:00pm - 12:45am,
Saturday - Sunday: 12:00pm - 12:45am
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